Sitting Down with Microsoft’s Jeff Bell

Near the end of CES 2008, 1UP was given the chance to have some one-on-one time with none other than Microsoft executive Jeff Bell (he’s their Corporate Vice President of Global Marketing for Microsoft’s Interactive Entertainment Business, to be exact). The gaming community was first introduced to Mr. Bell at Microsoft’s Electronic Entertainment Expo conference last summer during a maybe-too-scripted segment about Madden NFL 08. The unintentionally comical bit prompted expected ribbing and Photoshops from the gaming peanut gallery — which then resulted in an otherwise insignificant comment on a message board becoming a thing of gaming legend.

In any case, as one of the guiding hands for the Xbox brand over the next few years, we were certainly interested in understanding where Bell believes Xbox 360 is headed in 2008 and beyond, whether Warner Bros. Blu-ray exclusivity announcement changes their plans in the ongoing format war, knowing his thoughts on if the Wii “bubble” will burst in the next 12 months and we might have even picked up some honesty about that whole message board thing.

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