A Closer Look at the Console War: Why Xbox 360 Won 2007

Who’s winning the console war right now? If you answered “Wii”, then guess again.

Although the Wii has indisputably made its way into more homes than the Xbox 360 or the PlayStation 3, it should not be considered the most successful console of this generation so far. No, I’m not trying to trip you up, either: Nintendo DS is not the answer. Despite falling a few million units behind in terms of console sales, the Xbox 360 is actually winning this generation. Let me explain why.

There’s more to winning the console race than simply selling more units than your competitors. This has always been a fact, but was more difficult to see in the two-competitor, Sega/Nintendo or Sony/Nintendo eras, because the winner in both cases just so happened to sell more units. Indeed, there is obviously a strong correlation between overall success and the number of consoles sold. A more fair system in today’s environment, though, would be to look at five different metrics.

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