Xbox will “own” GTA IV launch, says MS

Microsoft will make sure that the Xbox 360 benefits most from the GTA IV launch, and from a content standpoint it “already owns it”, says Microsoft Game Studios boss Shane Kim.

Speaking to US magazine Wired at the DICE summit, the Microsoft games boss said that making sure it owns the launch of Grand Theft Auto IV from a platform perspective “is really important.”

“We already own it, I believe, from a content standpoint, because we have the exclusive episodes,” he said. “And so Xbox 360 is still going to have the ultimate experience for GTA IV.

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